20.01.2026

STOICA & ASOCIAȚII wins an important victory against one of the largest private healthcare providers

STOICA & ASOCIAȚII succeeds in overturning the first instance ruling on appeal and obtaining a final injunction, whereby one of the largest private healthcare providers is required to cease using public messages containing superlatives such as "the best doctor," as well as any other similarly constructed expressions.

More than a year after filing the request for a preliminary injunction, the STOICA & ASOCIAȚII team, consisting of Dragoș Bogdan (Managing Partner), Mihai Stănescu(Managing Associate), Ana-Maria Teodorescu(Senior Associate), and Cătălina Mihaela Coman (Junior Lawyer), puts an end to an illegal practice carried out by one of the largest private healthcare providers for more than 10 years, namely, the use of the superlative "best doctor" and similar phrases in its promotional materials.

"The private healthcare market in Romania is extremely competitive, which is primarily beneficial to patients, as it stimulates the improvement of service quality and the diversification of offers. Fierce competition also leads to the most unusual marketing mechanisms, which are often on the edge of what is permitted by law. Although it is natural for every provider to want a leading position and as much visibility as possible, the use of superlatives such as 'best doctor' is not accepted by Romanian law, a fact recognised both by the administrative authorities with jurisdiction in this area and, now, by the courts. For this reason, ongoing collaboration between marketing and PR teams and the legal department is essential to ensure accurate, responsible communication that complies with the legal framework and does not expose the provider to sanctions that could backfire," said Mihai Stănescu(Managing Associate).