09.03.2026

Mihai Stănescu: Often, valuable innovations or ideas are treated as mere milestones, rather than assets that can bring a clear competitive advantage

In an interview given last year to Legal Marketing magazine, on the 30th anniversary of STOICA & ASOCIAȚII, Mihai Stănescu- Managing Associate - talks about how ideas and innovations are often perceived in the business environment: not as strategic assets, but as mere stages in the development process. In reality, protecting and capitalizing on intellectual property can be a significant competitive advantage for companies, especially in an economic context where innovation is becoming an essential factor in market differentiation.

The interview highlights the role of legal strategies in identifying, protecting, and capitalizing on these assets, emphasizing the importance of integrating intellectual property into business strategy from the early stages of a project's development.

The full interview can be read here.